Do you offer free consultations?
Yes. A conversation about what your business needs costs nothing.
Resources
Resources.
Straight explanations of the things website companies usually keep vague.
An informed client is a better client. When you understand what a redesign involves, what SEO can realistically do, and what hosting actually costs to provide, conversations get much more productive.
These guides are written for business owners, not for other marketers.
Topics We Cover
- Planning a website project and what to prepare
- How local SEO and map results actually work
- What hosting includes and why it's ongoing
- Turning website traffic into phone calls
- Website costs and what drives them
- Domain ownership and how to keep control
Written By People Doing The Work
Everything here comes out of real projects and real questions clients have asked, which is why the answers are specific rather than hedged.
If something you need isn't covered, ask us and we'll likely write it.
Most Useful Starting Points
- What makes a website generate leads
- How to tell if your website needs a redesign
- What to expect from local SEO in the first six months
- Questions to ask any web design company
10 Guides
Read The Guides.
Plain-language explanations of seo & ai search, buying a website, seo, lead generation, hosting & ownership — written for owners, not for other agencies.
SEO & AI Search
What Is AEO (Answer Engine Optimization)?
AEO is the work of making your business easy for AI assistants to understand, trust and quote. Here is what it actually involves — and what it can't promise.
8 min read
SEO & AI Search
How To Get Your Business Cited By AI Assistants
There's no form to submit. Citations are earned by being the clearest, most verifiable source on the question — here's the checklist we work through.
9 min read
Buying A Website
What Should A Small Business Website Actually Cost?
Quotes for the same project can differ by a factor of ten. Here is what actually drives the number, and how to judge whether the one in front of you is fair.
7 min read
Buying A Website
Nine Signs Your Website Needs A Redesign
Looking dated is the least important reason to rebuild. These are the signs that your site is actively losing you work.
6 min read
SEO
How Local SEO Actually Works
Local search is a different game from national search. Here is what the map pack rewards, in plain language.
8 min read
SEO
What Pay-Per-Result SEO Means
Most SEO is billed for effort. Pay-per-result ties the cost to the outcome instead — with limits worth understanding before you sign up.
6 min read
Lead Generation
How To Turn Website Visitors Into Leads
If people are arriving and nothing is happening, the fix is almost never more traffic.
7 min read
Lead Generation
The Page Structure Most Service Businesses Need
Structure decides what you can rank for and how easily people find what they came for. Get it right before you worry about design.
6 min read
Hosting & Ownership
Who Owns Your Website And Domain?
The worst time to find out you do not control your own domain is the day you decide to leave.
5 min read
Hosting & Ownership
Website Speed: What Matters And What Does Not
Speed is worth caring about — but for the enquiries you lose, not for the score in a testing tool.
5 min read
Start Here
Useful Places To Go Next.
Questions
Straight Answers.
Can I use these guides to do it myself?
Genuinely, yes. If you'd rather do it yourself, use them.
Have A Question We Haven't Answered?
Ask it. We'll answer directly, and probably write about it.