Will I lose my rankings?
Not if the migration is handled properly. Redirect mapping, content preservation and structure planning are part of every redesign we do.
Website Redesign
A Redesign Should Improve Results, Not Just Looks.
The most expensive redesign is the pretty one that produces fewer leads than the site it replaced.
Plenty of businesses redesign, launch something modern, and quietly lose traffic. It usually isn't the design — it's URLs that changed without redirects, content that got trimmed, and pages that used to rank disappearing entirely.
We treat a redesign as two projects running together: the new experience, and careful preservation of everything already working.
What We Protect During A Redesign
- Existing URLs, or permanent redirects for every one that changes
- Pages that already rank — content is improved, not deleted
- Analytics and tracking continuity through launch
- Internal linking structure and site hierarchy
- Page speed, which usually improves substantially
- Google Business Profile alignment with the new site
When A Redesign Is Actually The Right Call
If the site is slow, hard to edit, broken on mobile, or embarrassing to send to a prospect, redesign. If it looks dated but converts well, the better move is sometimes a targeted refresh — new photography, rewritten service pages, better calls to action.
We'll tell you which one you need. Talking a business out of a full rebuild happens more often than you'd expect.
Signs It's Time
- It's slow, or it looks broken on a phone
- You can't update it without calling someone
- It describes services you no longer offer
- It gets traffic but almost no calls or form fills
- You avoid sending people to it
Questions
Straight Answers.
Can you keep some of our existing content?
Yes, and often we should. Pages with real search history get rewritten and improved rather than replaced.
Find Out What's Worth Keeping.
Send us your current site and we'll come back with the biggest opportunities we see — honestly, and without a sales script.