Scope Planner
How Big Is This Project, Really?
Scope drives everything: structure, content, timeline and effort. Here's how we categorize projects — and how to tell which one you are.
Four Categories
Where Most Projects Land.
Simple
A focused site: home, a few services, about, contact. Right when you need credibility and a clear path to call.
- Five to eight pages
- One or two core services
- Local, single location
Growth
Individual service pages, city pages and a real lead path. The most common fit for service businesses that want more work.
- Ten to twenty-five pages
- Multiple services
- Local SEO expectations
Advanced
Larger architecture: many services, multiple locations, galleries, resources and an ongoing content program.
- Twenty-five to sixty pages
- Multi-location or multi-service
- Active SEO program
Custom
Ecommerce, quoting tools, portals, integrations or anything that needs to be designed rather than assembled.
- Functionality beyond content
- Integrations or logins
- Scoped individually
We don't publish pricing, because scope, content and photography change the answer too much for a number on a page to mean anything.
Tell Us About The Project
We'll tell you which category it lands in and what it involves.