How short should the quote form be?
Short enough that someone finishes it on a phone. Name, contact, location, project type and a photo upload get you further than fifteen fields.
Contractors Websites
Contractor Websites That Get Quote Requests.
Homeowners and property owners are comparing three contractors. The website decides who gets called first.
Contracting is a trust and proof business. The visitor wants evidence you've done this exact type of project, in this area, recently — plus licensing, insurance and a sense of how you work.
We build contractor sites with a real service structure instead of one crowded Services page, a project gallery that proves capability, and a quote request path that doesn't ask for a novel.
What Decides The Call
- Do you do this exact type of project?
- Have you done it near me, and can I see it?
- Are you licensed, bonded and insured?
- How busy are you — can you start when I need this done?
- How does the estimate process work?
Recommended Contractor Website Structure
- Home
- Services (a page per trade service)
- Residential
- Commercial
- Projects / Gallery
- Our Process
- Licensing & Insurance
- Reviews
- Service Areas
- Careers
- Request A Quote
Features That Matter Here
- One page per service instead of a bulleted list
- Project gallery with location and scope detail
- Short quote request form with photo upload
- Click-to-call throughout
- Licensing, bonding and insurance clearly stated
- Process page that sets expectations
- Careers page for hiring crew
Getting Found
The Contractor SEO Opportunity
Contractor search is almost entirely service plus location. Every service you'd genuinely bid on deserves a page, and every city you'd genuinely drive to deserves coverage.
This is where most contractor sites leave the biggest opportunity on the table — one page trying to rank for a dozen different services and towns.
- Individual service pages for each trade offering
- City pages for your real service radius
- Project-type content with photos and detail
- Commercial capability content for GCs and property managers
Questions
Straight Answers.
Do we need a careers page?
If you're hiring, yes. For a lot of contractors, recruiting is now a bigger constraint than lead volume.
Build My Contractor Website
Answer eight questions and we'll show you the structure, features and search strategy we'd recommend.