Protect the voice
'Get dirty. Have fun. Get more done.' leads the site, and the brand's argument about the either-or attachment market is told plainly instead of hidden in an about page.
Rock Solid Attachments.
An equipment attachment manufacturer built for the customer everyone else ignored: the DIYer, the small landowner and the hobby farmer stuck between overbuilt commercial gear and throwaway imports.
Nationwide
The Situation
The goal: Land the brand's point of view, help buyers find the right attachment for their machine, and support dealers separately from retail buyers.
The brand has a strong, funny, direct voice that had to survive on the page instead of being sanded into corporate copy.
Attachment shoppers need compatibility answers — machine type, size, mount — before they'll consider buying anything.
Two audiences share one site: end customers and dealers, who need entirely different things.
What The Site Does
- Full attachment catalog with specs and fitment detail
- Product search built for finding a fit fast
- Dedicated dealer portal access
- Brand-forward homepage and messaging
- Click-to-call support line
Approach
The Decisions We Made.
Organize by machine and job
The catalog is structured so a buyer can navigate by what they own and what they're trying to do, not by internal part categories.
Separate the dealer path
A dealer portal lives in the header, keeping trade access clear of the retail experience without hiding it.
Answer before the cart
Specs, fitment details and product content are written so buyers can self-qualify, which means fewer wrong orders and better calls.
Scope
- Website design
- Product catalog structure
- Dealer portal access
- Brand messaging
One site that sounds like the brand, lets buyers confirm fit on their own, and keeps dealers on their own track.
More Work
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