Merchandise by how people buy
Collections are organized around real buying behavior — bestsellers, flavored coffee, single-serve, bulk boxes and seasonal releases — instead of one endless product wall.
Berres Brothers Coffee Roasters.
A well-loved Wisconsin roaster with a deep catalog of flavored coffees, seasonal releases and single-serve formats — sold to people who reorder the same favorite for years.
Watertown, WI
The Situation
The goal: Make it effortless to find a favorite blend, discover a seasonal one, and buy in the format the customer actually drinks.
A large catalog of blends, roasts, flavors and pack sizes can overwhelm a shopper who only wants one specific bag.
Seasonal and limited-edition releases need to feel like an event without burying the year-round bestsellers.
Coffee is a repeat purchase, so the fastest possible path back to a previous order matters more than clever browsing.
What The Site Does
- Curated collections for flavored, single-serve, bulk and seasonal coffee
- Product pages with format and grind selection
- Rotating seasonal campaign features
- Free-shipping threshold messaging
- Mobile-first storefront and checkout
Approach
The Decisions We Made.
Feature the season, protect the staples
Rotating homepage features spotlight limited-edition collections while the proven favorites stay one scroll away for the customer who came for a specific bag.
Formats made obvious
Grind, size and single-serve count are presented as clear choices on the product page so shoppers don't second-guess what they're adding to the cart.
Remove friction near the finish
Shipping thresholds and promotions are surfaced early so the total isn't a surprise at checkout.
Scope
- Ecommerce design
- Merchandising structure
- Product content
- Ongoing support
A storefront where a loyal customer can reorder in seconds and a new one can be pulled in by whatever is roasting this season.
More Work
Other Projects.
Restaurant & Entertainment
Jugs Pub & Grill and The Kettle Recreation Center
One site for bowling, simulators, arcade, food and online ordering.
Home Services & Contracting
Illinois Home Restore
A statewide solar and electrical contractor built to capture quote requests.
Restaurant
Tochi Ramen
A familiar name returns to a new town, under new ownership.
Want Something Like This?
Answer a few questions and we'll show you what we'd build for your business.