Lead with the whole experience
The homepage opens with what the place actually is — bowl, play, eat — then immediately splits into the four things people come for so nobody has to read a paragraph to find their path.
Jugs Pub & Grill and The Kettle Recreation Center.
A single venue with a bowling center, sports simulators, an arcade, a full kitchen and a bar — and visitors arriving with completely different intentions.
Slinger, WI
The Situation
The goal: Get every visitor to the one thing they came for — book a lane, book a bay, see the menu, or order food — without hunting.
Two brands share one roof, so the site had to feel like one destination rather than two competing businesses stapled together.
Traffic splits between people planning a night out, league bowlers, parents checking the arcade, and hungry people who just want the menu on their phone.
Most of that traffic is mobile and in-the-moment, so hours, location, calling and ordering had to be one tap away.
What The Site Does
- Attraction pages for bowling, HyperBowling, simulators and the arcade
- Full menu with online ordering for pickup or lane-side delivery
- Event, league and party inquiry paths
- Click-to-call and directions on every screen
- Photography-led layout that shows the room and the food
Approach
The Decisions We Made.
Give every attraction its own page
Bowling, HyperBowling, simulators and the arcade each get a real page with its own details and its own search visibility, instead of hiding inside one long homepage scroll.
Make food a first-class action
The menu and online ordering are treated as primary buttons throughout the site — including the option to have food brought straight to a lane or bay.
Built for the phone in the parking lot
Click-to-call, hours and location stay reachable from anywhere on the site, because a big share of visits happen minutes before someone walks in.
Scope
- Website design
- Content structure
- Online ordering integration
- Hosting & management
The venue now has one clear website where each attraction can be found on its own and every page ends in a booking, a call or an order.
More Work
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