Trust signals first
Licensing, insurance, workmanship warranty and financing sit right next to the headline, because those are the questions a homeowner asks before anything else.
Illinois Home Restore.
A licensed Illinois solar and electrical contractor with several distinct services — and homeowners who make contact within minutes of landing on the page.
Illinois (statewide)
The Situation
The goal: Turn homeowner research into a submitted quote request or a phone call, on the first visit.
Solar buyers are cautious and comparison-shopping, so trust has to be established above the fold rather than three pages deep.
The service list spans installation, removal and reinstallation, storm damage, electrical, battery backup and EV charging — each with different search intent.
The service area is the whole state, so the site needs statewide credibility without pretending to be local to one town.
What The Site Does
- Above-the-fold quote form with service routing
- Dedicated pages for solar, removal and reinstall, electrical, battery and EV charging
- Licensing, warranty and financing trust blocks
- Insurance-claim support path for storm damage
- Click-to-call header with service hours
Approach
The Decisions We Made.
A quote form on the first screen
The primary form appears immediately with a service selector, so the visitor never has to navigate to convert — and the team knows what the request is about before they call back.
One page per service intent
Each service is its own page with its own explanation and its own search target, instead of one page trying to rank for everything.
Fast response, stated plainly
Response expectations and click-to-call are repeated throughout so an urgent visitor — storm damage, a dead system — always has the fastest path.
Scope
- Website design
- Lead capture & form routing
- Service page content
- SEO structure
Every service now has a page that can be found on its own, and each one funnels into a single, fast quote request.
More Work
Other Projects.
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Ecommerce & Retail
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A Wisconsin roaster's online store built around repeat orders.
Restaurant
Tochi Ramen
A familiar name returns to a new town, under new ownership.
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